In October, Alvogen participated in the world’s largest pharmaceutical fair, CPhI, for this first time. With almost 30,000 attendees from over 130 countries at this event in Madrid, Spain, there was never a dull moment, and the company’s distinctive stand attracted crowds.
Over 30 members of Alvogen’s senior management attended the show to collaborate and connect with business partners from around the world. The company made a bold, confident introduction into this leading fair by creating a large and unique booth concept to host visitors.
The stand was decorated using Alvogen’s signature yellow color, inspired by molecule shapes and fun activities. The National Freestyler Champion in Spain entertained visitors with his magical soccer tricks and five authentic Jerseys from Madrid’s soccer legend, Cristiano Ronaldo. It attracted hundreds of visitors each day and received very positive feedback.
“Alvogen is the next-generation pharmaceutical company and we belief that our unique stand design presented that vision very clearly,” commented Halldor Kristmannsson, Vice President of Branding and Communication at Alvogen. “This was the perfect opportunity to introduce our business and collaborate with our business partners from around the world.”